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The program equips students with knowledge and skills in business, markets and marketing. In addition, it teaches students to use successful methods of collecting data, and qualitative and quantitative analysis on marketing information. Moreover, the program also provides students with in-depth knowledge in terms of research quality evaluation of projects and application of achieved knowledge in making marketing decisions.

The program equips students with knowledge and skills in information management, knowledge management, and strategic management, thus enabling them to effectively apply advanced information and communication technology to gather and process data, and to practice electronic commercial and business strategies. The program also provides students with skills in project management and invention, innovation management and promotion.