VNU - International School-AMARACE 2019 – WHEN MARKETING COMBINES WITH “AMAZING RACE”

» AMARACE 2019 – WHEN MARKETING COMBINES WITH “AMAZING RACE”

AMARACE 2019 – WHEN MARKETING COMBINES WITH “AMAZING RACE”

This is the first Marketing competition that applies the concept “Amazing Race” which is new and exciting. With the accompany of the sole sponsor YOLO by VP Bank along with the media including YAN News, YBOX and Tomorrow Marketers, AMaRace 2019 promises to bring a journey with experience, orientation and building marketing foundation for young people.

The theme focuses on YOLO – New digital bank of VP Bank. YOLO is a combination of uniqueness in the market of modern and young digital bank along with modern utility targeting new clients.

Details of the rounds are as follow:

Round 1 – Customer Insight Research: The participants will work in teams and find information about customers’ thoughts, likings and “hidden” needs.

Round 2: Amazing race on May 4^th 2019 at Vietnam National University campus is the combination of wisdom and strength divided into 5 parts. The mission for 10 selected teams is to complete the challenges, then receive the question cards and answer them. The question cards have 3 multiple choice questions each. After they finish the answers, the teams need to hand in the question cards for the supervisors of each team before moving on to the next round.

Final: Top 5 finalists will need to come up with campaigns for the products of the sponsor, YOLO by VP Bank to be specific, and present them in front of the judges (The location of the final will be announced later).