Academic Program » Business Data Analytics


Business Data Analytics

LANGUAGE OF INSTRUCTION:

 ENGLISH

MODE OF STUDY:

 FULL TIME IN VIETNAM

DURATION:

4 years (8 semesters)

DEGREE:

 Bachelor’s Degree awarded by Vietnam National University Hanoi

 

INTRODUCTION

The program structure, teaching and assessment methods are designed based on the Pensylvania University (US)’ program, entirely conducted in foreign languages in accordance with international training standards, 20-25% major-based subjects are taught by foreign lecturers. VNU-IS always strives to ensure that 100% textbook and reference materials for major-based subjects are being used in foreign universities. The expected value of the graduates’ satisfactation is received also through field trips, study tours, learning from guest speakers, benefit from working on real case studies, graduation projects, which help students put their knowledge into practice.

BDA is a highly interdisciplinary major with the combination of mathematics, statistics, economics, finance, marketing, and computer science involving diverse methods and techniques to exploit and transform data into useful information for making decision, building strategies and plans, operating activities, optimizing the use of sources of big datain businesses, organizations, . Graduates from this program have basic knowledge in data science, economics, and managements, also in-depth knowledge in business data analysis; have ability to handle problems related to business data analysis; perform financial and marketing analysis and forecasting in operation of corporation in particular, and the economy in general; fluently use data analysis tools; have personal skills and job skills to work in interdisciplinary, multicultural and multinational environment with high international integration.

FUTURE CAREERS

 

Graduates from Bachelor Program of Business Data Analytics are eligible to undertake the following positions: Business data analyst,  data analyzing technology specialist, data structure designing and managing specialist, data analyzing program developer, business analysis consultant, data analysis manager, business manager, business strategy specialist, market research and analysis specialist. Specifically:

In Finance and banking sector:

Specialist in customers, credit risks, and financial risks analysis; fraud prevention and company capacity record management. 

In consumer sector:

Specialist in market analysis, retail consumer analysis, and market research.

In supply management and logistics sector:

Specialist in revenue management and product management in the supply chain, and supply chain optimization.

In telecommunications, technology and internet sector:

Specialist in data analyzing, developling and structuring; demand forecasting to build development plans.

In resource and mining sector:

Specialist in price forecasting, instantly handling issues related to product lines, resource discovery and restoration.

In consulting sector:

Specialist in sector-based consulting and analyzing that applies high level analytical techniques.

In security and government sector:

Specialist in analyzing fraud, detecting civil servant crimes and preventing violent crimes.

In puclic service sector:

Specialist in improving public health quality and public policies; and decreasing number of prisoners.

In non-profit sector:

Specialist in fund raising, evidence-based social work supporting, and project optimizing.

International teller 

Lecturer, researcher in training institutions, research institutes in business field.

 

PROGRAM STRUCTURE

 

The Bachelor program of Business Data Analytics is designed with accumulative number of 135 credits (Physical Education and Military Education are not included), including:

-

Total number of credit to be accumulated

(Military Education, Physical Education and Soft Skills are not included)

135 credits

-

General VNU courses:

(Military Education, Physical Education and Soft Skills are not included)

24 credits

-

Background knowledge

14 credits

 

-

General business courses

11 credits

 

-

Fundemental business courses

25 credits

 

 

Compulsory courses       

19 credits

 

 

Elective courses    

6/12 credits

 

-

Specialized Courses

61 credits

 

 

Compulsory courses   

27 credits

 

 

Major-based elective courses

6/15 credits

 

 

+ Additional elective courses

4/10 credits

 

 

Selected in-depth knowledge elective courses

15/45 credits

 

 

Internship and graduation thesis or equivalent courses       

9 credits

 

Detailed program structure as follows:

 

No

Subject code

Subject Name

Number of Credits

Number of credit hours

Pre-requisite (s) subject code

Lecture

Practice

Self-study

I

General VNU courses

(Subject 10-12 are not included)

24

 

 

 

 

1

PHI1004

Fundamental Principles of Marxism-Leninism 1

2

24

6

 

 

2

PHI1005

Fundamental Principles of Marxism-Leninism 2

3

36

9

 

PHI1004

3

POL1001

Ho Chi Minh Ideology

2

20

10

 

PHI1005

4

HIS1002

The Revolutionary Line of the Communist Party of Vietnam

3

42

3

 

POL1001

5

INT1004

Introduction to Informatics 2

3

17

28

 

 

6

INS1014

English for Academic Purposes 1

4

30

30

 

 

7

INS1015

English for Academic Purposes 2

3

10

30

5

INS1014

8

INS1016

English for specific purposes 1

4

30

30

 

 

9

 

Physical Education

4

 

 

 

 

10

 

National Defence Education

8

 

 

 

 

11

 

Soft skills

3

 

 

 

 

II

Background knowledge

14

 

 

 

 

12

MAT1092

Advanced Mathematics

4

45

15

 

 

13

MAT1004

Theory of Probability and Mathematical Statistics

3

27

18

 

 

14

INS2065

Computer Based Technologies

2

18

12

 

INT1004

15

INS2020

Programming 1

3

30

15

 

 

16

PSY1050

Introduction to Psychology

2

24

6

 

 

III

General business courses

11

 

 

 

 

17

THL1057

Introduction to Law

2

24

6

 

 

18

INE1050

Microeconomics

3

36

9

 

 

19

INE1051

Macroeconomics

3

36

9

 

 

20

INS2019

Business Organization and Management

3

36

9

 

 

IV

Fundemental business courses

25

 

 

 

 

IV.1

Compulsory courses   

19

 

 

 

 

21

INS3063

Enterprise Analytics for Decision Support

3

27

18

 

 

22

INS3062

Principles of Information Security

3

27

18

 

INS2025

23

INS2023

Operations Management

3

36

9

 

INS2019

24

INS2036

Business Information Systems and Processes

3

27

18

 

INT1004

25

INS2051

Quantitative Methods for Management

3

27

18

 

MAT1004

26

INS2055

Database Systems

4

27

18

 

INT1004

IV.2

Elective courses

6/12

 

 

 

 

27

INS2058

Intellectual Property Rights

3

27

18

 

THL1057

28

INS3066

Enterprise Business Solutions

3

27

18

 

INS2023

29

 

INS3059

IT Project Management

3

27

18

 

INS2023

30

INS2060

IT and Business Innovation

3

27

18

 

INS2019

V

Specialized Courses

61

 

 

 

 

V.1

Kiến thức ngành

33

 

 

 

 

V.1.1

Compulsory courses

27

 

 

 

 

31

INS2004

Economic Statistics

3

27

18

 

MAT1004

32

INS2061

Data Mining & Business Analytics

3

27

18

 

MAT1004, INS2055

33

INS3073

Data Warehousing & Business Analytics

3

30

15

 

INS3063

34

INS3047

Python programming

3

 

 

 

INS2020

35

INS3048

Optimization in Quantitative Management

3

27

18

 

INS2051

36

INS3049

Econometrics

3

40

20

 

MAT1004

37

INS3050

Data Structures and Algorithms

3

27

18

 

INS2020

38

INS3075

Seminar

3

   

 

 

39

INS3008

Project

3

 

 

 

 

V.1.2

Major-based elective courses

6/15

 

 

 

 

40

INE3060

E-Commerce

3

27

18

 

 

41

INS3076

Big Data Analytics

3

27

18

 

 

42

INS3046

Machine Learning

3

 

 

 

MAT1004

43

INS3061

Enterprise Information Systems

3

27

18

 

INS2019, INS2036

44

INS3021

Global Supply Chain Management

3

 

27

118

 

 

 INS2019

V.2.

Additional elective courses

4/10

 

 

 

 

45

 

INS1005

 

IT Research Methodology

2

18

12

 

INS1016

46

INS2059

Leadership and Team Building

2

18

12

 

INS1016

47

INS3077

Big Data, Big Responsibilities: The Law and Ethics of Business Analytics

2

 

 

 

 

48

INS3078

Management Science

2

18

12

 

INS2051

49

SOC1050

Introduction to Sociology

2

24

6

 

 

V.3

Selected in-depth knowledge elective courses

15/45

 

 

 

 

V.3.1

Analytical models development

15

 

 

 

 

50

INS3079

Statistical Models for Data Analysis 1

3

 

 

 

 

51

INS3082

Statistical Models for Data Analysis 2

3

 

 

 

INS3079

52

INS3083

Data visualization and analytics

3

 

 

 

MAT1004,

INS3047

53

INS3069

Decision Support Systems

3

30

15

 

INS2061, INS3063

54

INS3080

Artificial Intelligence

3

30

15

 

INS3061, INS2023

V.3.2

Financial data analysis

15

 

 

 

 

55

INS2015

Fundamentals of Finance

3

30

15

 

INE1051

56

INS3007

Corporate Finance

3

30

15

 

INS2015

57

INS3084

Financial Time Series

3

30

15

 

INS2051

58

INS3085

Financial Computing for Actuaries

3

30

15

 

INS2051

59

FIB3005

Investment and Portfolio Management

3

30

15

 

INS3007

V.3.3

Marketing Data Analysis

15

 

 

 

 

60

INS2003

Principles of Marketing

3

36

9

 

 

61

INS3086

Data and Analysis for Marketing Decisions

3

36

9

 

INS2003;

INS2061

62

INS3087

Models for Marketing Strategy

3

36

9

 

 

63

INS3088

Experiments for Business Decision Making

3

36

9

 

 

64

INS3089

Quantitative Models in Marketing Research

3

36

9

 

INS2051

V.4

Internship and graduation thesis/or equivalent courses

9

 

 

 

 

V.4.1

Internship

4

 

 

 

 

65

INS4008

Internship

4

 

60

 

INS3059, INS3061

V.4.2

Graduation thesis/or equivalent courses

5

 

 

 

 

66

INS4011

Graduation Thesis

5

 

75

 

 

67

INS4016

Advanced Data Analytics

2

 

 

 

INS3046

68

INS4017

Modern Data Mining

3

 

 

 

INS2061

 

Total

135

 

 

 

 

 

For admission inquiries, please contact:

Ms.Linh Dang

Email: linhdd@isvnu.vnadmission@isvnu.vn

Hotline: 024. 3555 3555 | 0983 372 988 | 0379 884 488 | 0989 106 633 or inbox directly to VNU – IS fanpage.

Website: http://student.isvnu.vn/

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