This is the first Marketing competition that applies the concept “Amazing Race” which is new and exciting. With the accompany of the sole sponsor YOLO by VP Bank along with the media including YAN News, YBOX and Tomorrow Marketers, AMaRace 2019 promises to bring a journey with experience, orientation and building marketing foundation for young people.
The theme focuses on YOLO – New digital bank of VP Bank. YOLO is a combination of uniqueness in the market of modern and young digital bank along with modern utility targeting new clients.
Details of the rounds are as follow:
Round 1 – Customer Insight Research: The participants will work in teams and find information about customers’ thoughts, likings and “hidden” needs.
Round 2: Amazing race on May 4th 2019 at Vietnam National University campus is the combination of wisdom and strength divided into 5 parts. The mission for 10 selected teams is to complete the challenges, then receive the question cards and answer them. The question cards have 3 multiple choice questions each. After they finish the answers, the teams need to hand in the question cards for the supervisors of each team before moving on to the next round.
Final: Top 5 finalists will need to come up with campaigns for the products of the sponsor, YOLO by VP Bank to be specific, and present them in front of the judges (The location of the final will be announced later).
Besides the values of skills and knowledge, AMaRace 2019 also has amazing prizes for the participants:
1st place: 20 million VND
2nd place: 10 million VND
3rd place: 5 million VND
Along with other valuable prizes for the participants.
Students were excited to have more information about AMaRace at Job Fair 2019.
See information about Amazing Marketing Race 2019 (AMaRace 2019):
Event Link: https://bitly.com.vn/jvQY3
For admission inquiries, please contact:
Hotline: 024. 3555 3555 | 0983 372 988 | 0379 884 488 | 0989 106 633 or inbox directly to VNU – IS fanpage.