Academic Program ยป Master of Marketing Studies and Actions


Master of Marketing Studies and Actions

LANGUAGE OF INSTRUCTION:

English

MODE OF STUDY:

Full time in  VNU-IS

DURATION:

1,5 years

DEGREE:

Master of Marketing Studies and Actions from the University of Nantes

 

INTRODUCTION

The program equips students with knowledge and skills in business, markets and marketing. In addition, it teaches students to use successful methods of collecting data, and qualitative and quantitative analysis on marketing information. Moreover, the program also provides students with in-depth knowledge in terms of research quality evaluation of projects and application of achieved knowledge in making marketing decisions.

Upon finishing this program, students will be able to assume different positions such as marketing managers, experts in financial management, marketing research and information analysis, chief information officer (CEO), researchers and lecturers in the field of marketing.

PROGRAM STRUCTURE

  • Knowledge Economics and Politics
  • Marketing Prospective
  • Consumer Behavior
  • Law on Consumption and Competiveness
  • Diversified Competition Strategy Analysis
  • Marketing Research in accordance with Enterprise’s Requests and Research Design
  • Quantitative Research
  • Questionnaire and Survey Sampling Methods
  • Sales Prospective and Frequent Survey Channel
  • Management and Marketing Control
  • Sales Marketing and  Retail Marketing
  • International Marketing
  • Communication and Marketing
  • English for Commerce
  • Semiotics
  • Social sciences, humanities, and data analysis
  • Text statistics
  • Single- Variate and Bivariable Analysis
  • Segmentation Studies and Analysis
  • Satisfaction Studies and Analysis
  • Business Simulation
  • Marketing Project Management
  • Digital Marketing
  • New Trends in Marketing
  • Thematic Seminars: Tourism Marketing, Industrial Marketing, Political Marketing, Cultural Marketing
  • Internship report and defense

 

For admission inquiries, please contact:

Ms.Linh Dang

Email: linhdd@isvnu.vnadmission@isvnu.vn

Hotline: 024. 3555 3555 | 0983 372 988 | 0379 884 488 | 0989 106 633 or inbox directly to VNU – IS fanpage.

Website: http://student.isvnu.vn/

Scholarships

Academic Program

Apply now

Send question: